A ‘pop-up’ gallery and retail space showcasing the best of local design is opening in Franschhoek in October, just in time for the eagerly anticipated 'Art in Clay' Ceramics Festival.

The showcase is being funded by the ETU Accelerator Programme, a small-business development initiative supported by the Embassy of Finland. Finnish Ambassador to South Africa, Mrs Tina Myllyntausta, will officially open the gallery at a special function early in October.
The ‘pop-up’ gallery:
‘Pop-up’ shops are the latest hot trend to hit the local retail scene. Also known as ‘flash retailing’ these unique stores are temporary venues that spontaneously open for a limited period of time.

The ETU gallery will be open in Franschhoek for one month only, during the 'Art in Clay' Festival.
This trendy boutique outlet will showcase a collection from some of South Africa's top designers and manufacturers, including Heath Nash, Zizamele Ceramics, Imiso Ceramics, Andy de Klerk of Cabinetworks, Urban Africa, Soulchild Closet, Chimpel, TW Ceramics and others. All exhibitors are participants in the ETU programme.
The pop-up store and art gallery at The Yard at 38 Huguenot Street will offer a wide range of unique products, limited-edition pieces and live demonstrations.
The ETU Accelerator Programme:
‘ETU’, a Finnish word meaning ‘benefit’, is a business development initiative that supports a range of specially selected small businesses, chosen for their business potential and readiness for growth.
The programme was designed and is implemented by Cape-based enterprise development agency Fetola. Support includes workshops, e-learning, systems development, market access opportunities and mentoring.
“The intention behind ETU is to assist businesses that are primed for growth to attain new levels of success, increase their export capabilities and access new markets, including Scandinavia,” explains programme originator and Fetola MD Catherine Wijnberg.
About the Franschhoek ‘Art in Clay’ Ceramics Festival:  
Six prestigious art galleries in the Franschhoek valley will exhibit South Africa’s finest ceramics during the month of October.
The ‘Art in Clay’ exhibitions will be shown at the Artefact Gallery, The Ceramics Gallery, Ebony, The Gallery at Grande Provence, IS Art and Pierneef Gallery at La Motte. The ETU Gallery rounds out the exciting line-up of locally produced art.
According to ceramic artist and Festival organiser, David Walters, “There are more participating ceramic artists this year than ever before.”
Exhibiting ceramicists include David and Sarah Walters, Clementina van der Walt, Hennie Meyer, Katherine Glenday, Lisa Ringwood, Michael Haig, Louise Gelderblom, Rae Goosen, Hylton Nel, Ralph Johnson, Helen Vaughan, Lisa Firer, Ann Marais, Wilma Cruise, Dale Lambert, Wendy Mclachlin, Sue van Rensburg, Chris Smart, Carolin Heydenrecht, Hannes van Zyl, John Wilhelm, Rebecca Tetley, artists from the Cape Craft and Design Institute (CCDI) ‘Handmade Collection’ and many others.

In addition to the various ceramic art exhibitions, there will also be pop-up Sunday lunches at some of the galleries promoting the best of French and uniquely South African cuisine.

Popular chefs including Reuben Riffel will be serving their signature dishes using the decorative ceramic crockery/dinnerware made by the many Cape potters. Well-known wines, produced from grapes grown in the valley, will also be served.
To learn more about the ETU Gallery and business development programme, contact Chantal de Kock on 021 – 7017466 or email cdekock@fetola.co.za
For more information about the ‘Art in Clay’ Festival, please call David Walters on (021) 876 4304, send him an email at waltware@mweb.co.za or click here to read more about the ‘Art in Clay’ Ceramics Festival.

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